4. Channel management apps add the ability to audit marketing strategies past the department to the role level. There's an interesting undercurrent in many marketing departments regarding the use of marketing audits to evaluate the performance of initiatives, strategies and programs.CRM News: Business Intelligence: Predictions 2008: Fighting Back a Recession and Increasing Trust
As BPM (business process management) apps become more pervasive, their use in customer-facing strategies will significantly increase. Chief marketing officers are seeking solutions to tying together process performance to marketing strategy results, so the question can be answered "So is the process or the strategy more or less effective and why?" An economic downturn would just hasten this happening as accountability will go up fast.
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